Privacy Policy

Last Updated: January 20, 2026

Ray Lusk Plumbing (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit rayluskplumbing.com or communicate with us electronically, including by SMS text message.

By using our website or providing your information, you agree to this Privacy Policy.

Information We Collect

We collect the following types of information:

Personal Information You Provide

We may collect personal information you voluntarily provide, including:

  • Name
  • Email address
  • Phone number (including mobile number)
  • Physical address
  • Any information submitted through contact or service request forms

Newsletter Subscriptions

If you subscribe to our email newsletter, we collect your name and email address.

Analytics & Tracking

We collect certain information automatically using cookies and similar technologies, including:

  • IP address
  • Browser and device information
  • Pages visited and actions taken

We use tools such as Service Titan, Google Analytics, Microsoft Clarity, and Meta/Facebook Pixel.

How We Use Your Information

We use collected information to:

  • Respond to inquiries and service requests
  • Schedule and manage appointments
  • Provide customer support
  • Send service notifications and reminders
  • Send marketing emails or SMS messages (with consent)
  • Improve website functionality and performance
  • Conduct advertising and remarketing campaigns

SMS Communications & Consent

By providing your mobile phone number and opting in, you consent to receive SMS and/or MMS text messages from Ray Lusk Plumbing.

Messages may include:

  • Appointment confirmations and reminders
  • Service updates and follow-ups
  • Marketing or promotional messages

Message frequency may vary. Message and data rates may apply.
Consent to receive SMS messages is not a condition of purchase.

SMS messages may be delivered using customer relationship management platforms, including ServiceTitan, solely for business communications.

Ray Lusk Plumbing will collect verbal opt-ins from customers. Customers will be able to opt in to receive SMS notifications (e.g., billing, appointment reminders, dispatch updates, job completion surveys) either in person at your location or during a phone call initiated by the customer. Upon first registration, customers will be asked for their phone number and informed about receiving text messages. They will also be notified of possible message and data rates, variable message frequency, and instructions to text HELP for support or STOP to unsubscribe. Customers will also be informed that their number will not be shared with third parties for marketing or promotional purposes.

Opt-Out & Help

You may opt out of SMS messages at any time by replying STOP to any text message.
For assistance, reply HELP or contact us at [email protected].

Data Sharing & Protection of Mobile Information

We do not sell personal information.

  • Mobile phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing purposes
  • Information may be shared only with trusted service providers necessary to operate our website, email, or SMS communications
  • All providers are required to use information solely to perform services on our behalf

Cookies & Tracking Technologies

We use cookies and pixels for analytics and advertising. You may control cookies through browser settings and industry opt-out tools.

Where required by law, we will request consent before placing non-essential cookies.

Data Retention

We retain personal and SMS-related data only as long as necessary to:

  • Provide services and communications
  • Maintain compliance records
  • Meet legal obligations

You may request deletion of your data at any time.

Your Privacy Rights

Depending on your location, you may have rights to:

  • Access personal information
  • Request corrections
  • Request deletion
  • Opt out of marketing communications
  • Opt out of targeted advertising or SMS messaging

Requests can be submitted to [email protected] or via our contact form.

Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children.

Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.

Contact Us

Ray Lusk Plumbing

921 Rushing Circle, Little Rock AR 72204
501-664-0940
[email protected]
rayluskplumbing.com